DOI:
10.1080/03081060.2012.680820
Tracy Rossa, Valerie A. Mitchella & Andrew J. Maya*
pages 469-489
Available online: 21 May 2012
Keywords
user innovation, social entrepreneurs, sustainable transport, motivations, enablers, barriers
Abstract
There is a growing phenomenon of grassroots innovation, that is, that triggered by individual users or communities (physical or virtual) seeking a solution to a personal or societal problem. This has great potential as a new source of sustainable transport innovations, but has received little attention to date. This study conducted 16 in-depth interviews and a workshop with grassroots innovators in transport. A detailed thematic analysis of the interview data identified: catalysts for the idea and the motivation behind its pursuit; the barriers experienced (those that were overcome and those that were not); and the enablers that permitted the innovations to continue and to flourish. The paper concludes by identifying the conditions that need to exist for such innovations to be created, developed and exploited in order that their potential for increasing the sustainability of the transport system can be fulfilled.