文章编号： 1672-5328（2015）02-0063-09

安健¹，姚广铮¹，孙玲¹，张栋²
(1.北京交通发展研究中心，城市交通运行仿真与决策支持北京市重点实验室，北京100073；2.同济大学交通运 输工程学院，上海200092)

摘要： 生活水平的极大提升导致居民对出行品质期望更高，因此对出行疲劳缓解和在途时间有效利 用的考虑在交通服务质量改善的研究及措施中愈加不可回避。基于北京市定制商务班车乘客支付意 愿调查，首先分析定制商务班车的线路特征和客流特征。其次，对比研究出行者选乘定制商务班车 前后服务特性的差距，特别关注长距离出行者对出行疲劳、无效在途时间减少的支付意愿。结果表 明，乘客放弃原有出行方式选择定制商务班车与这一服务所带来的体能消耗、无效在途时间节省呈 现较高相关性，乘客愿意支付远高于当前公交票价的费用用于上述两方面的改善。最后指出，如能 对当前服务模式稍作调整，接受一定比例的非预订座位乘客，高水平公交服务的受众群体将更为 广泛。

关键词： 公共交通；定制商务班车；支付意愿；无效在途时间；体能消耗；北京

中图分类号： U491.1⁺7

文献标识码：A

A Study of Willingness-to-Pay on Subscription Bus Services in Beijing

An Jian¹, Yao Guangzheng¹, Sun Ling¹, Zhang Dong²
(1.Beijing Transportation Research Center, Beijing Key Laboratory of Urban Transportation Operation Simulation and Decision Support, Beijing 100073, China; 2.School of Transportation Engineering, Tongji University, Shanghai 200092, China)

Abstract： Travel fatigue and the usability of travel time for secondary behavior has been regarded as important and inevitable in both research and measures on the issue of transit service quality improvement, since higher expectations of quality from the passengers have been placed on their daily commuting. In this research, an SP survey performed on the Subscription Bus Service system in Beijing, aiming at investigating passengers’ willingness-to-pay for high-quality transit service, is introduced, and improvement of service quality by features, such as energy expenditure saving, unusable commuting time saving, is analyzed. Results showed that passengers’choice behavior of shifting from their original commuting modes to Subscription Bus Service for daily commuting is significantly correlated with the improvement of the two features mentioned above, and passengers would pay extra fees for those improvements. Furthermore, if unreserved service could be incorporated in the current operation, a lot more passengers would benefit from such a high-quality urban transit service initiative.

Keywords： public transportation; subscription bus service; willingness-to-pay; unusable commuting time; energy expenditure; Beijing