文章编号： 1672-5328（2015）04-0075-07

张伟1, 2，荣建1，魏中华1，刘小明3
(1. 北京工业大学城市交通学院，北京100124； 2. 中铁第五勘察设计院集团有限公司市政工程设计院，北京 102600；3. 中华人民共和国交通运输部道路运输司，北京100736)

摘要： 北京市建成并投入使用的客运枢纽在乘客导向信息服务系统标准化、精细化设计方面普遍存 在不足，枢纽内外部引导信息衔接不畅，乘客信息需求与供给不匹配。基于此，针对北京南站、北 京西站等9 座客运枢纽开展标志调查，总结枢纽在乘客引导方面普遍存在缺乏衔接、盲目追求距离 最短、缺乏统一规划等问题。进而提出乘客导向信息服务系统设计可参考的理念与方法，包括各类 服务信息分级引导、设计综合信息标志、规范使用名称、优先设置客运标志而非广告等。

关键词： 交通工程；客运枢纽；导向信息；标志；北京市

中图分类号： U491

文献标识码：A

Design of Passenger Guidance Information System: A Case Study of Passenger Terminals in Beijing

ZhangWei1, 2, Rong Jian1,Wei Zhonghua1, Liu Xiaoming3
(1. College of Metropolitan Transportation, Beijing University of Technology, Beijing 100124, China; 2. Municipal Engineering Design Institute, China Railway Fifth Survey and Design Institute Group Co., Ltd., Beijing 102600, China; 3. Road Transport Department, Ministry of Transport of the People's Republic of China, Beijing 100736, China)

Abstract： There lack standardized and delicate design for guidance information systems at existing passenger terminals in Beijing, resulting in poor connection of guidance system inside and outside terminals and unsatisfied information needs from passengers. This paper, based on an investigation of information signs at 9 passenger terminals including Beijing South and West Railway Stations, summarizes several critical issues in information guidance at passenger terminals, such as poor connection, overemphasis on the shortest distance, and lack of integrated planning. Further, the paper proposes principles and methods for designing guidance information system of passenger terminals, including multi- level guidance of different types of service information, designing comprehensive information signs, standardizing name usage, prioritizing passenger guidance signs rather than advertisements, and etc.

Keywords： traffic engineering; passenger terminals; guidance information; signs; Beijing