文章编号：1672-5328（2009）06-0081-09

杨智伟，赵胜川
（大连理工大学管理学院，辽宁大连116024）

摘要：私家车出行者对ATIS 信 息的选择意愿受到多种因素的影 响。开展大连市私家车出行者 ATIS 信息需求意向调查，以探索 性因子分析和累积Logit 模型理论 为基础，对ATIS 信息内容进行分 类，同时引入出行者性别、年龄、收 入水平、交通补助情况等特性变 量，建立私家车出行者ATIS 信息 选择模型。模型标定结果显示，私 家车出行者个人特征与ATIS 信息 特性对ATIS 信息选择意愿存在不 同程度的影响：私家车出行者主要 关注与出行质量相关的信息，收入 水平、交通补助、驾照保有情况等 对私家车出行者ATIS 信息选择意 愿影响显著。

关键词：交通管理；智能交通系统； 探索性因子分析；累积Logit 模 型；先进的交通信息服务系统

中图分类号：U491

文献标识码：A

Factors Influencing Private Car Travelers' Choice of ATIS Information: a Case Study from Dalian

YANG Zhi-wei, ZHAO Sheng-chuan
(Management School, Dalian University of Technology, Dalian Liaoning 116024, China)

Abstract：Private car travelers' willingness to accept and choose information distributed by Advanced Traveler Information Systems (ATIS) is influenced by different factors. Based on a survey of private car travelers' choice of ATIS information in Dalian, as well as Exploratory Factor Analysis and Cumulative Logit Model theory, this paper presents a classification of ATIS information, and establishes an ATIS information choice model, with travelers' characteristics, such as gender, age, income, commuting allowance as variables. Calibration results show that travelers and ATIS information characteristics impose impacts more or less on ATIS information choice. Specifically, private car travelers are mainly concerned with information on travel qualities, while travelers' income, commuting allowance, and license status have significant impacts on ATIS information choice.

Keywords：traffic management; intelligent transportation system; exploratory factor analysis; cumulative logit model; advanced traveler information systems (ATIS)