文章编号：1672-5328（2008）02-0064-04

朱洪
（上海市城市综合交通规划研究所，上海 200040）

摘要：为应对2010年上海世博会吸引大量游客及对上海市造成的交通压力，对游客的交通行为和游憩行为进行研究。首先综合上海市及以往世博会举办城市的交通数据，对2010年世博游客基本特征进行分析及预测。从交通的角度，根据不同交通方式的优势范围划分4个世博交通服务圈层，进而分析世博游客的流向分布及其与日常交通流叠加的特点。从游憩的角度，探讨游客的游憩行为及旅游路线。最终指出，交通尤其是公共交通各个环节与游憩的融合很重要。提出降低观光隧道票价、将水上巴士变成流动的世博会场馆等建议。

关键词：交通规划；公共交通；交通行为；游憩行为；世博游客

中图分类号：U491

文献标识码：A

Comprehensive Scenarios on Travel and Recreational Behaviors of Visitors to Shanghai Expo

Zhu Hong
(Shanghai City Comprehensive Transportation Planning Institute, Shanghai 200040, China)

Abstract: It is likely that the 2010 Shanghai Expo will draw a large amount of visitors from all over the world, thus will bring a significant pressure on the city's transportation facilities. This paper studies the travel and recreational behaviors of Expo visitors by analyzing their basic characteristics based on data from Shanghai and other former host cities. From a traveler's standpoint, the Expo transportation service area can be divided into 4 circular sub-areas according to the prevailing limits of different travel modes. Meanwhile, from a recreational perspective, trips can be made for single purpose or multi-purposes, which result in different recreational behaviors and travel routes. Furthermore, travel activities should be integrated with recreational behaviors, and more importantly, accommodated properly by every aspects of public transportation. Finally, the paper suggests reducing ticket price of recreational tunnels crossing the Huangpu River, and turning waterbuses into floating Expo showrooms, etc.

Keywords: transportation planning; public transportation; travel behavior; recreation behavior; EXPO visitors