文章编号：1672-5328（2012）05-0024-06

谭永朝，高杨斌，郑　瑾，梁丽娟，裴洪雨，陈　杰，王　娜
（杭州市综合交通研究中心，浙江 杭州 310006）

摘要：为全面科学地评价杭州市“错峰限行”交通需求管理措施的实施效果并总结实施经验，对措施的决策、实施与效果评估等进行研究。首先，介绍各项措施的具体内容和出台背景。然后，阐述决策过程中的考量和组织实施特色，再根据半年来的实时监测和动态评估，分析“错峰限行”措施实施后的市区交通运行状况变化和市民感受。最后指出，由于在决策和实施过程中最大限度地考虑了市民感受，“错峰限行”措施实施后不仅交通拥堵改善效果明显，更得到了大多数市民的支持。

关键词：交通政策；交通需求管理；动态评估；错峰限行

中图分类号：U491.4

文献标识码：A

Practice of Travel Demand Management in Shifting Peak-Demand and Restricting Car Usage in Hangzhou

Tan Yongchao, Gao Yangbin, Zheng Jin, Liang Lijuan, Pei Hongyu, Chen Jie, Wang Na
(Hangzhou Transportation Research Center, Hangzhou Zhejiang 310006, China)

Abstract：Hangzhou imposes the travel demand management (TDM) measures through shifting peak-demand and restricting car usage. This paper evaluates the TDM effectiveness, summarizes the experience of the TDM implementation experience, and analyzes the decision-making, implementation and evaluation of these TDM measures. The paper analyzes the changes of urban transportation performance and the feedback of citizens according to the real-time monitoring and dynamic evaluation results for half a year. Finally, the paper points out that these measures are widely supported by citizens and proved to be very successful.

Keywords：traffic policy; travel demand management; dynamic evaluation; car usage restriction