FENG Suwei, CHEN Xueci, ZHANG Xue, SUN Yuhan

　　Shanghai University of Finance and Economics, Shanghai 200433, China

　　【Abstract】 Elderly people are facing challenges such as decreased stamina, limited mobility, lack of senior-friendly services, and gaps in using digital services. A key issue in the current transportation policy development is to promote the improvement of senior-friendly public transit facilities. Based on survey data collected in Shanghai, this paper uses an exploratory factor analysis method to categorize mobility difficulties for the elderly into three types: general mobility difficulties, public transit mobility difficulties, and digital gap difficulties. Crucial measures include improving public transit services and making public transit more senior-friendly. In addition, the paper uses a three-factor theory to analyze survey data on satisfaction degree regarding public transit services. In order to assess the priority for improvement of the three types of factors, the attribute variables affecting satisfaction are classified as basic factors, excitement factors, and performance factors. Finally, the paper proposes countermeasures and suggestions to enhance senior-friendliness in public transit from several perspectives: improving the comfortableness of travel conditions, strengthening the construction of hardware facilities for bus transit, and raising service awareness among bus drivers.

　　【Keywords】 senior-friendly transportation; public transit service; age-friendly; satisfaction; three-factor theory; digital gap; Shanghai

　　【DOI】 10.13813/j.cn11-5141/u.2022.0403-en