文章编号： 1672-5328（2021）02-0055-12

龚迪嘉1，李晗1，向景花2
(1. 浙江师范大学地理与环境科学学院，浙江金华321004；2. 长安大学建筑学院，陕西西安710064)

摘要： 日益紧密的城乡联系增加了生产和生活性物品的流通需求，但传统的乡村物流难以令人满 意。浙江省永康市依托城乡公交的“客运+物流”服务，以低成本、高时效性和高可靠性满足了运 输需求。为使后续推广更成熟、更高效，有必要选取典型案例深入研究。以最早开通“客运+物 流”服务的浙江省永康市K303 路城乡公交为例，从居民、城市管理者、运营企业三个视角分析 “客运+物流”的积极效益。综合运用实地踏勘、问卷调查、访谈、大数据分析等方法，从市区、乡 镇物流网点布局和物流全过程服务品质两个维度进行量化分析，发现存在网点数量少、寄取件不 便、物品包装简陋、物流信息不透明、服务体验不佳等问题。基于客运与物流品质同步提升的理 念，提出网点增设、布局优化、运营模式调整、融入智慧物流的全过程服务提质等方面的具体方法 和优化方案，并建议依托通村公交、社区公交实现“市区—乡镇—村庄”客运与物流一体化的远期 发展目标。

关键词： 城乡物流；城乡公交；客运+物流；网点布局；服务品质；永康市

中图分类号： U491

文献标识码：A

“Passenger Transportation+ Logistics”Practice Based on Urban-Rural Public Transportation: A Case Study of Yongkang in Zhejiang Province

Gong Dijia1, Li Han1, Xiang Jinghua2
(1. College of Geography and Environment Science, Zhejiang Normal University, Jinhua Zhejiang 321004, China; 2. College of Architecture, Chang'an University, Xi'an Shaanxi 710064, China)

Abstract： The increasingly closer links between urban and rural areas increase the circulation demand of production and goods of daily use, while traditional rural logistics is far from satisfactory. The new service mode of“passenger transportation+ logistics”based on urban- rural public transportation in Yongkang of Zhejiang province, meets the transportation demand with low cost, high efficiency and reliability. To make the follow-up application more mature and efficient, it is necessary to select typical cases for in- depth study. Taking the K303, the first line with “passenger transportation + logistics” service in Yongkang of Zhejiang province as the example, this paper analyzes the positive benefits of the service from the perspectives of residents, city managers and operating companies. Using field observation, questionnaire survey, interview, big data analysis, and other methods, the paper quantitatively analyzes the existing problems such as inadequate logistics outlets, inconvenient delivery, simple packaging, opaque logistics information, poor service experience when discussing logistics network layout in both urban and rural areas and service quality throughout the whole process of logistics. Based on the concept of synchronous improvement of passenger transportation and logistics service quality, the paper puts forward the methods and optimization scheme in several aspects: logistics outlets increase, layout optimization, operation mode adjustment, service quality improvement throughout the whole process with intelligent logistics. Finally, the paper suggests achieving the long-term development goal of the integration of“city-town-village”passenger transportation and logistics based on village buses and community buses.

Keywords： urban-rural logistics; urban-rural public transportarion; passenger transportation+logistics; network layout; service quality; Yongkang