文章编号： 1672-5328（2023）06-0072-11

王哲源1，王玥2，李星1，乔俊杰1
(1. 成都市规划设计研究院，四川成都610041；2.崇州市住房和城乡建设局，四川成都611230)

摘要： 作为一种新型出行服务模式，共享汽车能够为居民出行带来更便利的选择，但是对用户使用 意向考虑不足等问题也逐步显现。基于线上线下问卷调查，并结合计划行为理论、技术接受模型以 及解构计划行为理论设计了14 个潜变量及相应的观测变量。在此基础上，基于结构方程模型构建 了用户使用意向模型，以分析成都市共享汽车用户的使用意向。结果表明，感知安全性、感知收费 水平以及感知设施水平等因素对使用意向具有间接效用，而行为态度、主观规范和感知行为控制对 共享汽车使用意向具有直接效用。此外，网点选址的合理性是影响用户使用意向的关键因素，据此 对共享汽车网点的合理布局提出建议。

关键词： 交通调查；共享汽车；使用意向；结构方程模型；成都市

中图分类号： U491

文献标识码：A

Preference Analysis of Car Sharing Users Based on Structural Equation Model

WANG Zheyuan1,WANG Yue2, LI Xing1, QIAO Junjie1
(1. Chengdu Institute of Planning and Design, Chengdu Sichuan 610041, China; 2. Chongzhou Housing and Urban-Rural Development Bureau, Chengdu Sichuan 611230, China)

Abstract： As a new travel service model, car sharing can bring more convenient choices for residents traveling, but problems such as insufficient consideration of user preference have gradually emerged. Based on online and offline questionnaire surveys, 14 latent variables and corresponding observational variables are designed by combining with the theory of planned behavior, technology acceptance model, and deconstructive theory of planned behavior. On this basis, this paper develops a user preference model based on structural equation model to analyze the preference of shared car users in Chengdu. The results show that factors such as perceived safety, perceived fee level, and perceived facilities level have an indirect effect on user's preference, while behavioral attitudes, subjective norms and perceived behavior control have a direct effect on preference to use car sharing. In addition, the reasonableness of network location is a key factor influencing the user's preference, and accordingly, suggestions are provided for the reasonable layout of the car-sharing network.

Keywords： traffic survey; car sharing; users preference; structural equation model; Chengdu