GONG Dijia¹, LI Han¹, XIANG Jinghua²

　　1. College of Geography and Environmental Sciences, Zhejiang Normal University, Jinhua 321004, Zhejiang; 2. School of Architecture, Chang’an University, Xi’an 710064, Shaanxi

　　【Abstract】The increasingly closer links between urban and rural areas increase the circulation demand of production and goods of daily use, while traditional rural logistics is far from satisfactory. The new service mode of “passenger transportation + logistics” based on urban-rural public transportation in Yongkang of Zhejiang province, meets the transportation demand with low cost, high efficiency and reliability. To make the follow-up application more mature and efficient, it is necessary to select typical cases for in-depth study. Taking the K303, the first line with “passenger transportation + logistics” service in Yongkang of Zhejiang province as the example, this paper analyzes the positive benefits of the service from the perspectives of residents, city managers and operating companies. Using field observation, questionnaire survey, interview, big data analysis, and other methods, the paper quantitatively analyzes the existing problems such as inadequate logistics outlets, inconvenient delivery, simple packaging, opaque logistics information, poor service experience when discussing logistics network layout in both urban and rural areas and service quality throughout the whole process of logistics. Based on the concept of synchronous improvement of passenger transportation and logistics service quality, the paper puts forward the methods and optimization scheme in several aspects: logistics outlets increase, layout optimization, operation mode adjustment, service quality improvement throughout the whole process with intelligent logistics. Finally, the paper suggests achieving the long-term development goal of the integration of “city-town-village” passenger transportation and logistics based on village buses and community buses.

　　【Keywords】 urban-rural logistics; urban-rural public transportation; passenger transportation + logistics; network layout; service quality; Yongkang

　　【DOI】 10.13813/j.cn11-5141/u.2021.0205-en