Lee Chee Chiew
Singapore Police Force, Singapore 698928, Singapore

Abstract： This paper provides an outline of Singapore’s experience in promoting road safety, through the imple-mentation of various initiatives that aim to build and foster a culture of road safety and courtesy among road users. All these new initiatives collectively form the “Safer Roads Singapore” Action Plan, and the action plan rests on the principle that “Every life matters”, and one life lost is one too many. These initiatives are formulated based on the Traffic Police’s three-pronged approach towards road safety—namely, Enforcement, Engagement, and Educa-tion—which has enabled it to gradually reduce the number of road fatalities in Singapore over the last decade. Since the implementation of this Action Plan in 2013, TP has seen further improvement in road fatalities. TP will continue to pursue its strategy in a bid to keep road fatalities low and to ensure safer roads for all, amidst a challenging oper-ating environment.

Keywords： road safety; enforcement, education & engagement; Singapore