文章编号： 1672-5328（2022）06-0065-08

谢佳1，赵怀明2，胡骥1，闫章存3
(1. 西南交通大学交通运输与物流学院，四川成都611756；2. 中铁二院工程集团有限责任公司，四川成都 610031；3.同济大学道路与交通工程教育部重点实验室，上海201804)

摘要： 通过分析后疫情时期公共汽电车乘客出行行为规律，可有针对性地制定合理的客流回归策 略。追踪324 位公共汽电车乘客疫情前后出行频率变化，收集乘客属性、出行属性、防疫措施、服 务品质四类属性，采用Logit 模型研究疫情前后通勤与非通勤乘客两类群体选择公共汽电车的出行 频率特征及影响因素。针对模型分析结果，融合规划、运营、管理等多方经验，设计了定制公交、 公交优先、优惠奖励、无缝衔接、品质优化5 类公共汽电车引流策略，并用层次分析法针对两类群 体对引流策略的接受度进行评估。结果发现，通勤乘客关注公共汽电车服务品质，非通勤乘客更关 注无缝衔接(便捷性)，两类群体共同关注的是优惠奖励策略。

关键词： 城市公共交通；引流策略；公共汽电车出行；客流回归

中图分类号： U491.1+7

文献标识码：A

Bus Transit Attraction Strategies in the Post-Pandemic Period

XIE Jia1, ZHAO Huaiming2, HU Ji1, YAN Zhangcun3
(1. School of Transportation and Logistics, Southwest Jiaotong University, Chengdu Sichuan 611756, China; 2. China Railway Eryuan Engineering Group Co., Ltd., Chengdu Sichuan 610031, China; 3. Key Laboratory of Road and Traffic Engineering of the Ministry of Education, Tongji University, Shanghai 201804, China)

Abstract： By analyzing the travel behaviors of bus/trolleybus passengers in the post-pandemic era, reasonable and precise passenger flow return strategies can be formed. Through tracking the travel frequency changes of 324 bus/trolleybus passengers before and after the outbreak of COVID-19, and collecting the passenger attributes, travel attributes, anti-pandemic measures, and service quality, this paper studied travel frequency characteristics and influencing factors of commuters and non-commuters in terms of choosing buses/trolleybuses before and after the COVID-19 pandemic via the Logit model. The model results integrated the experience in planning, operation, and management to design 5 types of bus/trolleybus passenger flow attraction strategies. The strategies include providing customized buses, public transit priority, offering discounts and rewards, providing seamless connection, and conducting quality optimization. Based on the Analytic Hierarchy Process, the paper evaluates the acceptability of the passenger flow attraction strategies for the two groups of passengers. The results show that commuters focus more on the service quality of buses/trolleybuses, while non-commuters focus more on seamless integration (convenience). Both groups are concerned about the discount and rewards strategy.

Keywords： urban public transportation; attractive strategies; bus/trolleybus travel; passenger flow return